Our Team

Melanie LoBue brings two decades of B2B executive leadership and digital marketing expertise from multi-million dollar tech and financial services organizations to her clients. She specializes in high-growth companies that are racing to $100M. Melanie paved her career by building scalable content marketing teams across the globe and now focuses on crafting digital strategies that deliver repeatable and predictable marketing-generated revenue. Melanie enjoys playing live music on the weekends with her band, Riptide.

Bob Alesio specializes in paid media strategy and execution with more than 20 years of digital advertising experience. He is proficient with search engine technology, keyword research, copywriting, and web site analytics. A practical expert who blends marketing fundamentals with a clear understanding of business objectives, transforming campaign goals into actionable traffic. Some of his current and former clients include: Yale University, Wellington Management, Wolters Kluwer, Concert Pharmaceuticals, Northeastern University, Forrester Research, SPARK, Glenmede, Emulate Bio, SPOT by NetApp, and Sensitech.

Michelle Chaison is an award-winning writer and director, specializing in projects with a strong narrative voice. A seasoned content and research writer with over 20 years of experience, she writes for both print and digital mediums. Michelle has experience writing everything from novels and textbooks to technical documents, online corporate news articles, marketing copy and research articles. Her diverse professional background and excellent research skills allow her to write both competently and knowledgeably on a wide range of topics.

Aaron Lester is a seasoned writer and content strategist with over a decade of storytelling experience. His work with creative agencies and in journalism spans technology, higher education, nonprofits, and even humor!, appearing in publications like the Boston Globe, CIO Magazine, McSweeney's, and the Harvard Gazette. When he's not writing, Aaron flagrantly disregards his physical safety mountain biking with his dog, Cash, fails at recapturing his glory days playing pond hockey with his two sons, and haunts the side streets of the Lower East Side of New York City with his wife of 22 years.